The Oxford Handbook of Music & Advertising

The Oxford Handbook of Music & Advertising

The Oxford Handbook of Music and Advertising by Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman

This manual explains how music contributes to the publicity that audiences encounter on a daily basis. The chapters examine how the soundtracks of promotional messages come from how we might interpret the meanings behind music and how commercial messages influence us through music.

Author: Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman
Date published: 2021-04-12
Publisher / Label: Oxford University Press Inc
Format: Hardcover
English language
Number of pages: 864
Fruugo ID: 57761895-117134471
ISBN: 9780190691240

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